One in every
nine people on Earth is on Facebook. This number is calculated by dividing the
planets 6.94 billion people by Facebook’s 750 million users. People spend 700
billion minutes per month on Facebook, where each Facebook user spends on
average 15 hours and 33 minutes a month on the site. According to an
intellectual observation and calculations made by Jeff Bullas, if Facebook were
a country it would be the world's third largest country after China and India
and two times the size of the U.S. population. Social
networking is still the fastest-growing active social media behaviour online,
increasing from 36% of global Internet users to 59% managing their profile on a
monthly basis by the end of 2011. There are now over 2.8 billion social media
profiles, representing around half of all internet users worldwide. To date,
social networking has indeed brought a change for the betterment of mankind,
through its diverse benefits such as stay connected with friends and family,
keep update to the latest information and as a marketing tool.
Social networking helps people to stay
connected with each other. Social networking can be considered as the easiest
way to communicate with friends or even old friends. Besides, you can also get
in touch with the person who lives far away from you or even the close one’s
around us. For example, Stanley lives in Malaysia and he wants to contact his
friend who lives in Australia, at this time, they will chat together through
social networking websites like Facebook. In addition, social networking
websites allow them to play games and video call. Thus, meeting each other
without taking distance in mind has just been made easier through these social
networking sites.
Furthermore, people are able to
keep updated with the latest news just in a flash. Nowadays, technology is
getting more advance, the internet connection is easily accessible without any
obstacles. People now days have access to the internet by just tapping on their
portable devices such as smartphones, tablets and so on. Some social networking
websites constantly update the information or the news which posted regularly
by the users, which can enlighten the readers. For example students who are
studying in colleges or universities, social networking websites is an important
part in their studying routines. This is because the most recent announcements
from the colleges or universities are posted on these websites. Therefore,
students are able to know the events or activities that going to happen in the
campus by using these social networking websites.
Additionally, social networking can
also be an effective marketing tool. The reason is social networking allows
users to post everything to the websites. Somehow, the
site can be accessed by anyone and can be seen by the public. For instance, if
a company is promoting its newly launched products, the marketing department
will than come into the picture helping the company to advertise the products
on these social networking websites, attracting customers from all over the
globe. Therefore, advertising on social networks could be a profitable solution
for businesses in the world today.
To sum it up, stay connected
with friends and family, keep update to the latest information and as a
marketing tool in social networking are helpful to the users. People are encouraged
to use social networking method to enhance the relationship between friends and
family. Besides, social networking helps to increase the profit in a company
and understanding the world’s news.